Attract more local customers to your business
Showcase the Google Guaranteed, Google Screened, or License Verified by Google badge to establish credibility from the start. These badges provide assurance, encouraging first-time customers to choose your business with confidence.
What Are Google Local Service Ads
Promote Your Services at the Top of Local Search Results
Receive Leads in Targeted Areas and Pay Only for Qualified Leads—Not Clicks
The Google Guarantee badge assures potential customers that your business is qualified and trustworthy.
Cost-effective model – you only pay for qualified leads, not clicks.
Allows businesses to manage and target specific service areas.
A Mark of Professionalism and Reliability
Enhanced Credibility
Only businesses that demonstrate professional integrity receive this badge.
Customer Assurance
Potential clients feel more confident, knowing they’re working with a verified, trustworthy business.
Increased Engagement
y providing a sense of reliability, this badge helps encourage more leads, as customers prefer choosing verified professionals for critical services.
Google Guaranteed
Establish Your Business as a Trusted Local Choice
Customers know that Google stands behind your services, reducing hesitation and inspiring confidence.
Showcase Your Professional Compliance
The License Verified by Google badge assures customers that your business is compliant with all necessary industry licensing. This badge is particularly impactful for industries where compliance is critical, such as construction, healthcare, and trades.
Proof of Legitimacy
The badge confirms that your business holds valid licenses required by local and state authorities.
Boosted Customer Confidence
Customers are more likely to choose a business that’s been thoroughly vetted and shown to meet industry standards.
Competitive Edge
Many customers prefer working with licensed professionals, making this badge a key differentiator in your field.
Earn Instant Credibility with Google’s Badge of Trust
In today’s competitive market, building trust quickly is crucial, and Google’s Badge of Trust—through Google Guaranteed, Google Screened, or License Verified—does just that. This badge provides your business with an immediate edge, symbolizing that Google has vetted and approved you as a qualified and reputable provider. For new customers, it’s a reassuring sign that you meet Google’s high standards, allowing them to choose you confidently. By displaying this badge, your business gains credibility instantly, establishing a foundation of trust that encourages more first-time customers to connect and convert.
Frequently Asked Questions
What are Google Local Services Ads (LSAs)?
Google Local Services Ads (LSAs) are a unique advertising platform designed to help local businesses connect with potential customers in their area. These ads appear at the top of Google Search results, displaying business information, customer reviews, and trust badges like Google Guaranteed or Google Screened.
How do Google LSAs differ from traditional Google Ads?
Unlike traditional Google Ads, LSAs focus specifically on local services and allow businesses to pay per lead instead of per click. This ensures that you only pay for genuine inquiries from potential customers who are actively interested in your services.
What is the Google Guaranteed badge, and how does it benefit my business?
The Google Guaranteed badge is a trust symbol provided to businesses that pass Google’s verification and background checks. This badge helps build customer confidence and increases the likelihood of leads choosing your business over competitors.
How does Google determine which LSAs to display?
Google uses factors like proximity to the searcher, business hours, customer reviews, and the quality of your profile to determine ad placement. Optimizing your business profile and maintaining positive reviews can help improve your visibility.
How can LSAs improve my business’s lead generation?
LSAs provide highly targeted exposure to local customers who are actively searching for the services you offer. With features like pay-per-lead and trust badges, they drive higher-quality inquiries, resulting in better lead conversion rates.