Advertising
Retargeting Advertising
Our team builds and manages your retargeting advertising campaign, leveraging proven strategies to drive consistent traffic and accelerate business growth.
Pay Per Click Advertising
Drive high-quality traffic directly to your website with our expertly crafted PPC campaigns. Our team strategically designs and manages ads to ensure optimal visibility, delivering measurable results that align with your business goals.
Google Local Serivce Ads
Get found by ready-to-hire customers in your area with Google Local Service Ads. Drive calls, bookings, and visits directly from your ad – pay only for results.
Facebook Advertising
Unlock the power of Facebook and Meta ads to reach your ideal customers. Build brand awareness, drive conversions, and grow your business with highly targeted advertising solutions.
What Is Retargeting?
Retargeting allows you to reconnect with every visitor to your website, blog, or landing page, keeping your brand visible and engaging “long after” they’ve left your page. This strategy ensures your message stays top-of-mind, encouraging return visits and conversions.
Retargeting provides the lowest-cost way to acquire new customers through paid advertising, offering a 242% or greater reduction in customer acquisition costs.
Scalable Google Ads Marketing to Help You Dominate
Since late 2021, Google has strongly encouraged advertisers to adopt its built-in automation features, from bid strategies to campaign management, alongside recommending high daily budgets and broad-match keywords.
At Albany Web Agency, our experts take a more balanced approach, focusing on manual optimization before transitioning to automation. This strategy has consistently delivered exceptional growth for our clients, even as other advertisers have experienced declines in performance.
Earn Instant Credibility with Google’s Badge of Trust
In today’s competitive market, building trust quickly is crucial, and Google’s Badge of Trust—through Google Guaranteed, Google Screened, or License Verified—does just that. This badge provides your business with an immediate edge, symbolizing that Google has vetted and approved you as a qualified and reputable provider. For new customers, it’s a reassuring sign that you meet Google’s high standards, allowing them to choose you confidently. By displaying this badge, your business gains credibility instantly, establishing a foundation of trust that encourages more first-time customers to connect and convert.
Facebook, Instagram Advertising on Meta
“Meta’s advanced targeting capabilities transform Facebook advertising into a powerful tool for small business owners aiming to reach highly specific customer segments. Unlike traditional ads that cast a wide net, Meta’s platform allows for laser-focused targeting based on user demographics, interests, behaviors, and even purchase intent. Small businesses can now tailor ads to people who are actively interested in their industry, reducing wasted ad spend and creating a more effective connection with potential customers.
For instance, a local business can use demographic filters to ensure ads are only shown to individuals within specific age groups, geographical locations, or interests related to their products or services.
OUR TESTIMONIALS
What Happy Clients Said About Us
We ordered a website from this Albany Web Agency and they delivered in just a week. The website is beautiful, responsive and functional. We LOVE it! They also helped with on-page SEO and PPC management. Highly recommended!
– Katherine M. –
We ordered a website from this Albany Web Agency and they delivered in just a week. The website is beautiful, responsive and functional. We LOVE it! They also helped with on-page SEO and PPC management. Highly recommended!
– Katherine M. –
We ordered a website from this Albany Web Agency and they delivered in just a week. The website is beautiful, responsive and functional. We LOVE it! They also helped with on-page SEO and PPC management. Highly recommended!
– Katherine M. –
Frequently Asked Questions
What types of advertising services does Albany Web Agency offer?
Albany Web Agency provides a wide range of advertising services, including Pay-Per-Click (PPC) advertising, Google Ads, social media advertising, display advertising, retargeting, and more. We tailor our services to meet the unique needs of your business.
How do you create advertising campaigns for clients?
We start by understanding your business goals, target audience, and budget. Our team then develops a data-driven strategy, designs compelling ads, and continuously monitors and optimizes campaigns for maximum effectiveness.
Can you help with social media advertising?
Yes! We specialize in creating and managing social media ad campaigns on platforms like Facebook, Instagram, LinkedIn, and more. We ensure your ads reach the right audience and achieve your desired outcomes.
How do you measure the success of advertising campaigns?
We use key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). You’ll receive regular reports to track performance and see how your campaigns are driving results.
What is retargeting, and how can it help my business?
Retargeting is a strategy that focuses on re-engaging visitors who have interacted with your website but didn’t take action. It helps bring them back to complete their journey, increasing conversions and maximizing ROI.